Measure J Outreach, Facilitation and Strategic Planning

Contra Costa Transportation Authority (CCTA),
as a subconsultant to Gray-Bowen Associates

DC&E was part of a consultant team that performed strategic planning, polling and public outreach services for CCTA in its efforts to pass Measure J, which was an extension of the previously existing Measure C 1/2 – cent sales tax that funds transportation projects in Contra Costa County. DC&E led an extensive public participation and outreach campaign, including a series of workshops and public meetings to educate the public and local staff about transportation needs, land use planning challenges, and Measure J and its related reauthorization efforts. DC&E also facilitated meetings with CCTA staff and an Advisory Committee to identify key issues and evaluate relative effectiveness of growth management activities. Measure J passed in November 2004 with over 70.5% of the vote.