Downtown Revitalization Plan

City of Central Point, Oregon

DC&E developed a plan to revive the historic main street and the surrounding areas in this small city adjacent to Medford. Like many traditional downtowns, downtown Central Point has suffered from competition from malls and big box retailers, and also from high volumes of traffic that move through the Downtown without stopping. DC&E worked with the City to find the appropriate commercial mix and other uses that can help the town thrive, and to define circulation patterns that foster a more livable pattern in the Downtown. DC&E also developed building facade studies to help downtown Central Point merchants envision possible renovations to individual buildings in the Downtown. The Downtown Revitalization Plan for Central Point has led to the creation of a city-funded Façade Improvement Loan Program, implementation of streetscape enhancements and the construction of a city-sponsored parking lot in the Downtown.

Plan of Pine Street with reconfigured travel lanes and consistent build-to lines.

The Revitalization Plan calls for the reintroduction of a pedestrian scale to Pine Street, with street trees, appropriately-scaled streetlights, the promotion of sidewalk uses and building renovations.